Weixing emphasizes: In today's era of big data and fragmentation, it is crucial to not only excel in data collection, data analysis, data mining, and data insight, moving from possessing data to predicting needs, providing strong support for network marketing and brand marketing, but also to focus on the creation of internet content. The organization and planning teams, creative teams, copywriting teams, and execution teams, with the cooperation of the technical team, provide customers with integrated digital marketing solutions.

In 2014, Shanghai Weixing Group was established, providing comprehensive product, technology, and resource supply to merchants. The product services are core to the "stage cycle and business objectives of traditional enterprises' internet business transformation."

As an innovative national high-tech enterprise, Weixing has received high attention from the Hongkou District Government, Municipal Science and Technology Commission, Municipal Commission of Commerce, and Municipal Development and Reform Commission, and has now become a key mentored enterprise by the Shanghai Hongkou District Reform and Listing Office. In the past 10 years, Weixing has established branches in Shanghai, Beijing, Shenzhen, Jiangsu, Zhejiang, and other places. Among the nearly 800 "Weixing people" to date, the majority are engaged in technical work, providing products and services to over 30,000 customers. Customers cover dozens of industries including e-commerce, e-government, e-education, tourism, education and training, life services, IT, automotive, finance (insurance, securities, funds), healthcare, fast-moving consumer goods, apparel, and industrial products.

Adhering to the concept of "integrating digital resources, technology-driven marketing," Weixing particularly emphasizes the importance of technology marketing. To enhance the company's R&D capabilities, it has introduced many excellent R&D talents from well-known IT companies such as IBM, Microsoft, and Huawei.

In 2011, "Weixing Integrated Network Marketing Research Institute" was established in collaboration with Fudan University. Many researchers in the institute are currently popular young lecturers at Tongji University, Shanghai International Studies University, and Shanghai University of Finance and Economics. In 2013, the "Big Data and New Media Research Center" was jointly established with Shanghai University, focusing on research in big data and business intelligence.