China's traditional printing industry is developing rapidly but is distorted, with low profits, severe information asymmetry, poor buyer-seller communication, and a prevalence of informal transactions. E-books are suppressing book and periodical printing, anti-corruption campaigns are suppressing packaging printing, and digital printing is capturing personalized printing. Our traditional printing industry has overcapacity, with an average national operating time of only 50% and significant regional disparities. The internetization of the printing industry, and even manufacturing, is an inevitable trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. Therefore, the traditional printing industry needs to change as soon as possible.